Consulting & Advisory
Cultural intelligence for brands navigating identity, transformation and long-term positioning. We work across strategy, curation, style direction and forecasting.
C u l t u r e . F a s h i o n . M e t a m o r p h o s i s .
An editorial styling house, shaping fashion through
research, strategy, and content.
Hirumchi Styling Company
Hirumchi Styling Company is India's first styling think tank - working at the intersection of culture, fashion and research.
We partner with institutions, brands and global organisations to interpret heritage for contemporary relevance, building narratives that travel across industries and generations.
Our Core Practices
Research and Published Books
Deep research on culture, fashion and design transformed into collectible knowledge. We provide authentic summaries that create impact through style, design, art and culture.
The Style of India' by Geeta Khanna
A landmark publication that redefined how Indian style is understood globally.
- Envisioned in 2010.
- Bought by the United Nations.
- Supported by the French Embassy in India.
- Awarded Best Design Book of the Year (CII, 2017).
This spectacular volume traverses an impressive breadth of history, offering a panoramic view of the defining moments - the cultural factors, historical compulsions and mystical concepts - that have intersected over time and propelled the evolution of style in the country over millennia.
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Our Journal
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READ BLOGLet's Shape What's Next.
We do not follow trends. We interpret eras. At HSC, research becomes direction. Culture becomes our language.
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