About hirumchi styling company
Changing perspectives,
Defining style, Style Jesters
What started as a way to support sales of saris and other fabrics by Women's Weave, (a charitable trust run by Ms Sally Holkar in Maheshwar) became a philanthropy effort by Hirumchi Styling Company.
The side quest to uplift and bring notice to vast talent pool found across Indian hinterland is at the heart of Heritage and Style of India. We particularly aim to create innovative marketing and sales effort to reach more and more appropriate consumer for their product.
Heritage and Style of India is a philanthropy project by Hirumchi Styling Company. This event aims at creating an appetite for endangered and unique arts and crafts of the Indian Subcontinent worldwide.
Heritage and Style of India is a platform that offers a "style exploration" to threatened and unique Indian arts and crafts. Geeta Khanna took the vision to introduce handloom into fashion application. An event that is an inclusion of design from the unique places across India that offers the most exquisite arts and crafts. Heritage and Style of India is a unique platform simply because it takes the offering seriously by each regional handicraft and arts of the Indian subcontinent.
This concept by Ms Khanna proved to be an important 'wayfinding' that snowballed into an unstoppable movement that we see across segments today.
“It was a thought that emerged in my visit to Maheshwar, for research of my book that is soon to be released on the Style of India”
What started as research on various drapes and sari styles of India, ended up as an effort to push the works of various regions in the forefront.
ABOUT THE HSOI EVENT
(HERITAGE & STYLE OF INDIA EVENT)
Hirumchi Styling Company presented the Heritage and Style of India event for the first time in April 2013 in the Claridges Hotel, Aurangzeb Road, New Delhi, India. It presented handcrafted saris, crafts and textiles by Women Weave Charitable Trust, founded and led by Sally Holkar. Hundreds of weavers have been able to support their families and plan for the future because of the support of Women's Weave Charitable Trust. The event was graced and supported by Priya Paul, Rajeev Sethi, Mr. Francis Wacziarg, Ritu Kumar and many more.
The second event was held at The Club Lounge in the Lodhi Hotel, Lodhi Road, New Delhi in 2014. In the 2nd and 4 March, 2014 this event was sponsored partly by the Lodhi Hotel and partly by then Yes Bank. The event was hosted by Ms Anita Bajaj. The event was widely covered in the Indian media including the Indian Vogue. The event was graced and supported by Ms Jenny Hasgao of Kashmir Looms, designer Ashish Soni, Textile expert Mr Peter Das'Coli, Ms Anita Bal, and many more.
